Online Master’s in Digital Marketing
Earn your online master’s in digital marketing from the University of Kansas. This program combines digital strategy, analytics, and integrated marketing communications to prepare you for leadership roles in today’s evolving marketing landscape.
Earn Your Online Digital Marketing Master’s from KU
KU’s Digital & Integrated Marketing Communications (DIMC) program is an online master’s in marketing designed to build expertise in digital strategy, analytics, and multi-channel campaign execution.
Through a focus on integrated marketing communications, the program connects digital strategy with brand, messaging, and multi-channel execution. This approach reflects how modern marketing teams operate—bringing together content, analytics, and performance.
Offered through the Digital & Integrated Marketing Communications (DIMC) program, you’ll study alongside professionals and gain applied experience you can use immediately in your career.
You’ll study alongside professionals with experience in marketing, communications, and related fields, bringing real-world perspective into every course. Through a mix of applied learning and industry-informed instruction, you’ll gain expertise you can use immediately in your career. Whether you’re advancing in your current role or transitioning into digital marketing, this program helps you build the skills employers expect in today’s marketing landscape.
What you’ll learn in an online digital marketing master’s program
An online digital marketing master’s program focuses on how marketing works across digital channels—from audience strategy and content development to analytics and campaign performance. You learn how to use data to guide decisions, measure results, and improve outcomes over time.
KU’s Digital & Integrated Marketing Communications (DIMC) program builds on that foundation. You develop expertise in digital marketing while learning how campaigns connect across channels—bringing together strategy, analytics, and creative work to reach audiences more effectively.
Why choose KU for your digital marketing master’s
KU’s Digital & Integrated Marketing Communications (DIMC) program is built around how marketing works across channels. Instead of learning tactics in isolation, you develop the ability to connect strategy, content, and data across campaigns—preparing you to lead marketing efforts in a multi-channel environment.
The program is grounded in KU’s long-standing strength in marketing communications and delivered by faculty who bring both industry experience and research expertise into the classroom. As a member of the Association of American Universities (AAU) and a Carnegie R1 research institution, KU is part of a small group of universities recognized for high levels of research activity—ensuring the program is informed by current research and evolving industry practices.
KU is also recognized among top graduate programs by U.S. News & World Report, reinforcing the strength of its academic programs and outcomes. Graduates leave prepared to apply digital marketing skills within a broader marketing strategy, positioning them for advancement across industries.
Careers with a Marketing Master’s Degree
An online master’s in digital marketing prepares you for roles across marketing, communications, and digital strategy. Graduates apply their skills in areas like campaign planning, audience analytics, content strategy, and performance marketing—working across industries and organizational types.
Because KU’s Digital & Integrated Marketing Communications (DIMC) program emphasizes how marketing connects across channels, graduates are prepared for both specialized digital roles and broader marketing positions that require strategic oversight.
What careers are possible with an online digital marketing master’s degree?
Professionals with a digital marketing master’s degree often work in roles such as digital marketing manager, marketing analyst, and content strategy lead.
Common digital marketing and marketing roles:
- Digital Marketing Manager
- Marketing Analyst
- Brand Manager
- Art Director
- Web & Digital Interface Designer
- Media Strategy Lead
- Film & Video Content Director
- SEO Specialist
- Content Strategist
Professionals in these roles may:
- Lead integrated, multi-platform marketing campaigns
- Translate analytics into actionable strategy
- Manage digital media and social engagement
- Oversee brand storytelling across paid, earned, shared, and owned channels
Career Outlook for Digital Marketing Professionals
Demand for digital marketing professionals continues to grow as organizations rely on data-driven strategy, analytics, and digital communication to reach audiences.
($43.32 / hourly)
*Source: Lightcast. Information shown is national aggregate data and is not specific to the KU program. KU students are not guaranteed to achieve these positions or income levels.
Get In Touch With Us
Aram Asadzadeh
Graduate Recruitment Specialist
Learn more about this online program
Get more info on admission, deadlines, tuition and financial aid, career paths, and more when you fill out the form below. We’ll be in touch to answer any questions and help you get started.
Join a Live DIMC Info Session
What you’ll study in a digital marketing master’s
Digital Marketing Strategy and Campaign Planning
Marketing Analytics and Performance Measurement
Content Strategy and Brand Messaging
Integrated Marketing Communications
Upcoming Application Deadlines
Apply to Lead with a Marketing Master's Degree
A Forbes Advisor’s Best
For Online Marketing Master’s Degrees in 2024
"I can confidently say that my education at KU was incredible. I received so much hands-on learning, professional development, mentorship, and networking opportunities."
How flexible is online learning at KU?
KU’s online degree programs are designed with your busy schedule in mind and offer the flexibility to study wherever — and often whenever — is most convenient for you. Our online courses are taught by the same highly regarded faculty and expert instructors, and contain the same rigorous curriculum and instruction as our on-campus programs.
Program details
Costs
Admission
Frequently Asked Questions About KU’s Digital Marketing Master’s
A digital marketing master’s degree can help you advance into leadership roles by building skills in strategy, analytics, and campaign management. KU’s program combines digital marketing with integrated marketing communications, preparing you to lead across channels and platforms.
Most students complete KU’s online digital marketing master’s degree in about two years. The flexible, fully online format is designed for working professionals, so you can balance graduate study with your career.
The application deadline for the summer 2026 semester is May 14.
The application deadline for the fall 2026 semester is June 2.
Yes, this degree can be completed 100% remotely.
Non-residential international students are eligible. Non-residential international students are students who plan to remain in their home country and not relocate to the U.S. or obtain any non-immigrant visa.
Residential International students are NOT eligible. Residential international students are students who will enter the U.S. on any non-immigrant visa, as well as students in any non-immigrant status who are already in the U.S.
Note: Students who hold or seek U.S. citizen or immigrant status are considered domestic students. This includes students who have been approved or have applied for DACA or entered the U.S. without inspection.
You’ll learn how to develop digital marketing strategy, analyze performance, and manage integrated campaigns across channels. KU’s program emphasizes marketing analytics, audience targeting, content strategy, and data-driven decision-making.
Graduates pursue roles such as digital marketing manager, marketing strategist, brand manager, and media strategy lead. These roles focus on planning campaigns, managing brand strategy, and using data to improve marketing performance.
KU’s program combines more than 20 years of experience in digital marketing education with a focus on integrated marketing communications. As part of an AAU member and R1 research university, you’ll learn from faculty and industry leaders while building practical, career-ready skills.
KU’s program is designed to integrate both. You’ll develop expertise in digital marketing strategy and analytics while learning how to align messaging, branding, and communication across channels through an integrated marketing communications approach.
An online master’s in marketing prepares professionals to lead strategy, analytics, and integrated campaigns across digital and traditional channels. KU’s program delivers this through its Digital & Integrated Marketing Communications curriculum.