Online Master's in Digital and Integrated Marketing Communications

Program overview: online master’s in digital and integrated marketing communications

Successful marketing and communications professionals understand the most effective ways to tell an organization’s story to customers, employees, members, and other stakeholders. The changing world of marketing and communications requires well-educated leaders who are familiar with the evolving digital landscape and who can solve business problems from a managerial perspective.

Most students in this master’s program have at least two years of professional experience in marketing and communications or other media-related fields, and display aptitude for strategic thinking. Practical knowledge and theoretical wisdom combine for a rich learning experience and training in cutting-edge marketing communications strategies.

What careers are possible with an online master’s in digital and integrated marketing communications?

A master's degree in digital and integrated marketing communications can help you take your career to the next level with expert-taught classes that bring you the latest developments on topics and strategies in the field. This fully online master’s program also helps professionals who want to shift their careers to focus on marketing communications and/or digital marketing.

Potential career paths for graduates of the digital and integrated marketing communications master’s program include leadership roles in a wide variety of professional marketing sectors like digital marketing, advertising agencies, corporate communications, social media marketing, events marketing, public relations, content strategy, project management and more.

A marketing and communications professional’s duties might include:

• Communicating a business’s new sustainability initiative.
• Managing an organization’s social media accounts.
• Crafting public statements.
• Conceptualizing, planning, and executing a multi-platform marketing campaign using paid, earned, shared, and owned marketing channels.

Why get an online master’s in digital and integrated marketing communications from KU?

The online digital and integrated marketing communications master’s degree program at KU builds on the 22-year legacy of the on-campus master’s program in integrated marketing communications. Graduates of this program work in the highest levels of marketing — locally, regionally, nationally, and around the globe — and CMOs, agency owners, and other leaders in the marketing field are on our faculty and advisory board.