Online Bachelor of Applied Science in Professional Performance
Program Overview: Online Professional Performance Degree
If you want to build a career powered by your talent, interests, or passions, KU’s online Bachelor of Applied Science in Professional Performance offers a modern, flexible path forward.
This program is designed for students interested in strategically building a career around their personal brand, values, and goals. You will develop practical skills in personal branding, communication, creativity, business fundamentals, and strategy while gaining confidence in your voice and direction.
Whether you’re starting a new journey or looking to complete your bachelor’s degree, this program helps you stand out in today’s fast-moving, media-driven world.
What Is Professional Performance?
In this degree, you’ll learn how professionals build influence, communicate effectively, lead projects, and grow platforms. It’s an ideal fit if you’re pursuing a future in:
- Content creation or digital storytelling
- Entrepreneurship or freelancing
- Digital marketing or social media marketing
- Performance-based careers in entertainment, athletics, coaching, or community spaces
- Brand partnerships, creative direction, or influencer marketing
If you’ve asked, “What degree do you need to be a content creator?” or “What degree do you need for influencer marketing?” this program provides a flexible, strategic foundation from a trusted institution.
Create. Influence. Communicate. Lead.
Want to learn how to strategically build a career around your personal brand, values, and goals? KU’s fully online Professional Performance degree gives you the tools to grow your brand voice, develop storytelling skills, and build confidence on any platform.
Start your journey toward a future in content creation, entertainment, social media marketing, or entrepreneurship.
Why choose KU’s online Professional Performance degree?
- Build real-world skills in communication, leadership, and creativity
- Learn strategies used by successful content creators and creative entrepreneurs
- Earn a transfer-friendly, fully online degree designed for working students
- Access flexible, asynchronous classes that fit your schedule
- Complete most courses in eight-week terms, with two sixteen-week courses including the capstone and an AI course
- Gain a foundation for careers in media, entertainment, branding, entrepreneurship, and digital innovation
This degree bridges creative talent with strategic, ethical, and professional skills to help elevate your work and your impact.
What you’ll learn
Coursework prepares you to plan, create, manage, and grow your professional brand and start content-based projects. Topics include:
- Digital storytelling and creative communication
- Personal and professional branding strategies
- Entrepreneurial thinking and project leadership
- Audience development and community building
- Influencer partnerships and collaboration strategy
- Applied ethics and responsible digital presence
- Business and creative planning fundamentals
Blend your creative voice with business skills that support long-term growth.
Format built for your life
- 100% online
- Asynchronous coursework so you can learn on your schedule
- Eight-week courses, with two sixteen-week experiences (capstone and an AI course)
- Designed for working learners and transfer students
Earn your degree wherever you are, at a pace that works for you.
Who this program is for
It’s an especially strong fit if you’re looking for a:
- Social media marketing degree
- Digital content creation degree
- Degree in social media influencing
- Pathway into influencer marketing