Online Master’s in Digital Marketing (Digital & Integrated Marketing Communications)
Advance your career with an online master’s in digital marketing from the University of Kansas. Build expertise in strategy, analytics, and campaign execution through an integrated marketing communications approach in KU’s DIMC program.
Earn Your Online Digital Marketing Master’s from KU
KU’s online master’s in digital marketing is designed for professionals who want to lead strategy across digital channels. You’ll learn how to plan, execute, and measure campaigns using data, analytics, and audience insights.
Through a focus on integrated marketing communications, the program connects digital strategy with brand, messaging, and multi-channel execution. This approach reflects how modern marketing teams operate—bringing together content, analytics, and performance.
Offered through the Digital & Integrated Marketing Communications (DIMC) program, you’ll study alongside professionals and gain applied experience you can use immediately in your career.
You’ll study alongside professionals with experience in marketing, communications, and related fields, bringing real-world perspective into every course. Through a mix of applied learning and industry-informed instruction, you’ll gain expertise you can use immediately in your career. Whether you’re advancing in your current role or transitioning into digital marketing, this program helps you build the skills employers expect in today’s marketing landscape.
Why Earn a Digital Marketing Master’s from KU?
A digital marketing master’s prepares you to lead strategy across channels, use data to guide decisions, and drive measurable results in today’s marketing landscape.
For more than 22 years, KU has prepared professionals to lead in digital marketing and integrated marketing communications. Our online marketing master’s degree is housed in the William Allen White School of Journalism and Mass Communications—one of the nation’s most respected programs for media, strategy, and communications.
As an AAU member and R1 research university, we bring academic rigor together with applied, industry-informed learning. You’ll gain experience that reflects how digital marketing operates today—across analytics, strategy, and integrated campaigns. Explore KU’s full range of online master’s degrees in marketing, business, and related fields to find the right fit.
Our faculty and advisory board include CMOs, agency leaders, and marketing strategists who are actively shaping the field. Their perspective ensures what you learn is relevant, practical, and aligned with where the industry is headed.
Careers with a Marketing Master’s Degree
An online master’s in digital marketing prepares you for leadership roles across strategy, analytics, content, and brand management. Graduates of digital marketing master’s programs work across industries—leading campaigns, managing brand strategy, and using data to guide decision-making.
What careers are possible with an online digital marketing master’s degree?
Professionals with a digital marketing master’s degree often work in roles such as digital marketing manager, marketing analyst, and content strategy lead.
Common Career Paths in Digital Marketing:
- Digital Marketing Manager
- Marketing Strategist
- Brand Manager
- Art Director
- Web & Digital Interface Designer
- Media Strategy Lead
- Film & Video Content Director
Professionals in these roles may:
- Lead integrated, multi-platform marketing campaigns
- Translate analytics into actionable strategy
- Manage digital media and social engagement
- Oversee brand storytelling across paid, earned, shared, and owned channels
Career Outlook for Digital Marketing Professionals
Demand for digital marketing professionals continues to grow as organizations rely on data-driven strategy, analytics, and digital communication to reach audiences.
($43.32 / hourly)
*Source: Lightcast. Information shown is national aggregate data and is not specific to the KU program. KU students are not guaranteed to achieve these positions or income levels.
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Aram Asadzadeh
Graduate Recruitment Specialist
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Get more info on admission, deadlines, tuition and financial aid, career paths, and more when you fill out the form below. We’ll be in touch to answer any questions and help you get started.
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How flexible is online learning at KU?
KU’s online degree programs are designed with your busy schedule in mind and offer the flexibility to study wherever — and often whenever — is most convenient for you. Our online courses are taught by the same highly regarded faculty and expert instructors, and contain the same rigorous curriculum and instruction as our on-campus programs.
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Frequently Asked Questions About KU’s Digital Marketing Master’s
A digital marketing master’s degree can help you advance into leadership roles by building skills in strategy, analytics, and campaign management. KU’s program combines digital marketing with integrated marketing communications, preparing you to lead across channels and platforms.
Most students complete KU’s online digital marketing master’s degree in about two years. The flexible, fully online format is designed for working professionals, so you can balance graduate study with your career.
The application deadline for the summer 2026 semester is May 14.
The application deadline for the fall 2026 semester is June 2.
Yes, this degree can be completed 100% remotely.
Non-residential international students are eligible. Non-residential international students are students who plan to remain in their home country and not relocate to the U.S. or obtain any non-immigrant visa.
Residential International students are NOT eligible. Residential international students are students who will enter the U.S. on any non-immigrant visa, as well as students in any non-immigrant status who are already in the U.S.
Note: Students who hold or seek U.S. citizen or immigrant status are considered domestic students. This includes students who have been approved or have applied for DACA or entered the U.S. without inspection.
You’ll learn how to develop digital marketing strategy, analyze performance, and manage integrated campaigns across channels. KU’s program emphasizes marketing analytics, audience targeting, content strategy, and data-driven decision-making.
Graduates pursue roles such as digital marketing manager, marketing strategist, brand manager, and media strategy lead. These roles focus on planning campaigns, managing brand strategy, and using data to improve marketing performance.
KU’s program combines more than 20 years of experience in digital marketing education with a focus on integrated marketing communications. As part of an AAU member and R1 research university, you’ll learn from faculty and industry leaders while building practical, career-ready skills.
KU’s program is designed to integrate both. You’ll develop expertise in digital marketing strategy and analytics while learning how to align messaging, branding, and communication across channels through an integrated marketing communications approach.
An online master’s in marketing prepares professionals to lead strategy, analytics, and integrated campaigns across digital and traditional channels. KU’s program delivers this through its Digital & Integrated Marketing Communications curriculum.